Vol. 12, Issue 1, 2011August 01, 2011 EDT
New Product Concept Generation: The Case of B2B E-marketplace in Developing and Developed Markets
New Product Concept Generation: The Case of B2B E-marketplace in Developing and Developed Markets
Yu, J., Zhou, J. X., & Wen, H. J. (2011). New Product Concept Generation: The Case of B2B E-marketplace in Developing and Developed Markets. International Journal of Management Theory and Practices, 12(1), 24–43.