All Articles tagged New Product Concept

• case study
  August 01, 2011 EDT
  New Product Concept Generation: The Case of B2B E-marketplace in Developing and Developed Markets
  Jun YuJoyce X. ZhouH. Joseph Wen

  Utilizing a case study of the predominant B2B e-marketplace in China, this study provides an analysis of the development of new product concepts in the world’s largest developing market.

  Abstract